Insurance is on the verge of being disrupted. Bought by Many is an interesting example of how online consumer data is being used to underwrite and quote. Could this lead to more personalised and specific insurance policies for consumers?
“Changing the way that insurance is done is really hard – and there’s a long way to go from having an interesting business idea to actually making proper revenue and serving real customers. “My words of caution – this isn’t anything like as easy as people think it is.”