We are in an era where "Innovation", "Disruption" and "Partnerships" are par for the course in any conversation held in the market, it is important to remember the lack of infrastructure available to incumbents for them to really reap the benefits of more innovative partnerships.

In a world where success is determined on financial performance in the next 3 years, the capability of C-Suite executives to invest in a partnership which may not bring financial returns for over 5 years is extremely limited.

In order to truly embed innovative and disruptive partnerships, it is going to be extremely important that expectations are managed and businesses are not just judged on their pure financial performance, but they will need to recognize that data is currency and that IP is value.