"There is no silver bullet" - quick wins and proof of innovative advances show success and build confidence, but they are small improvement - consistent application of the process is what drives real results - there is NO silver bullet to success!
In some ways, innovation is like weight loss. The process is simple: move more and eat less. So why are so many people overweight? Because achieving lasting results takes consistent application of the process over time. We are now seven weeks into 2017, and most well-intentioned New Year resolutions have been overpowered by old habits. Those first few pounds shed have returned, and the alarm clocks have been rolled back to less ambitious hours. Likewise, with the innovation process. Managers get excited to chart a new course and boost their flagging performance by implementing new ideas. More than likely, they really didn’t create any competitive advantage at all – they probably just helped close your lagging gap a little bit.