I think the real message we can learn from this thought provoking article is the power of embracing change and the importance foresight. Disruptor's are not a sign of despair for an industry but a strong indication of innovation and evolution. I see a massive opportunity to create better solutions for customers and greater business efficiencies or rather as the article has stated ‘’the market is up for grabs’’.
More recently, web retailers have disrupted physical ones, and Airbnb and Uber Technologies have disrupted lodging and car travel, respectively. What they have in common is how often incumbents find themselves on the wrong side of a big trend. No matter how strong their ingoing balance sheets and market share—and sometimes because of those very factors—incumbents can’t seem to hold back the tide. The champions of disruption are far more often the attackers than the established incumbent. The good news for incumbents is that many industries are still in the early days of digital disruption. Print media, travel, and lodging provide valuable illustrations of the path increasingly more will follow. For most, it’s early enough to respond. What’s the secret of those incumbents that do survive???